Mark Tier, “The W.P. is a Political Party,” freeEnterprise, March, 1976, pp. 7-8, p. 3. Thanks to John Zube’s Libertarian Microfiche Publishing.

The main problem with the W.P. is that it is a political party. As time goes by it will become even more like a political party which will be even more frustrating for some than it is now.

A number of people now involved in the W.P. were at one stage, and very briefly, members of the Liberal Party. They joined the Liberal Party for the purpose of exploring the possibilities of making some impact on that party from within. Very quickly they realised that it was a hopeless proposition. The Liberal Party machine has a firm grip on the party and even capturing a branch or two would have been a waste of time.

The party machine is a fact of political life. Political parties are like any voluntary organisation. Most of the people allow a few of the people to do all of the work; and the people who do the work are the ones who exercise the power. In fact, a political party suffers from all the problems of government, and when it is a libertarian political party the problems are even greater. The members tend to be more individualistic, more inclined to argument, and less inclined to do other people’s bidding. But a political party must have a reasonably united front; this means that it can only have one education policy, it can only have one foreign policy, it can only have one policy on marihuana. The result is of course that not everyone will agree with all the policies. Not everyone will agree with the party’s tactics or strategies.

Just as with government, so with political parties. There can be only one policy, there can only be one strategy, and there can only be one set of tactics. Certainly there is room for discretion, decentralisation. But within certain crucial areas there must be uniformity. If you do not like the brand of soap or car you are buying, you can buy another one; you can switch; you can even make your own. But it is not easy to start a new political party. To see what I mean and why, consider the Liberal Movement. The L.M. is really only a splinter group of the S.A. Liberal Party and I predict that that is all it will ever be. Although it is organised federally, it will never get off the ground outside of S.A. (and to a lesser extent, the A.C.T.). The reason: it is in the same market position as the Australia Party. The Australia Party is dying and will disappear from politics in two or three elections if not sooner. Australia Party voters are unlikely to turn in large numbers to the Liberal Movement for the simple reason that they have seen it all before. It did not work before. Why should it work again? The Australia Party had in effect monopolised a particular position in the political market, a position which, as it turned out, could not be expanded beyond a very narrow base. Another such example of the D.L.P. which has monopolised the far right in Australian politics and is now disappearing — except in its home state in Victoria. Any party which attempts to replace the D.L.P. with the same type of image or attitudes will similarly die. In fact, it will not even get off the ground.

So, what would happen if the W.P. failed? Let’s ask another question first. What must the W.P. do to succeed? A minor party must do one or both of two things to become an established or influential part of the Australian political scene. One is that it must be continually growing in terms of votes; the second is that it must have a continual influence on political events. If the W.P. can keep growing until it gains 5-10% of the vote and holds that as a constant share, then it will be able to have a continuing influence on government policies for the simple reason that the W.P. has a multitude of issues which it can raise. The D.L.P. was a one issue party. When that issue faded from public urgency, the D.L.P. disappeared as a political force. Of course, what would be disappointing for the W.P., if it never got beyond a certain share, would be seeing other people putting its policies into practice.

So, if the W.P. does not succeed, and by success at this stage I mean have a higher vote in the next election than it did last time (which, despite our optimism, was a very good result), then the W.P. will fade away. There will be no point in starting another political party for some years after the W.P. dies because the people will simply shrug and say well, it didn’t work before, why should it succeed again? The W.P. must succeed now. There were only two parties that increased their vote in the last election — the W.P. and the Liberal Party.

Quite clearly, from the level of support the W.P. has gained so far in terms of votes, members, and money, it has struck a vein somewhere in the Australian public and that vein is not yet played out by any means. One’s impression at the polling booths was that many more people would have voted W.P. than did, if they had not felt it was so important to vote Liberal or Labor.

What then might stop the W.P. from achieving its maximum potential and the minimum necessary for survival and impact? As I see it there are three major problems to be overcome. These are in order of importance (from least to most):

  1. Organisation. The party has operated on a shoestring since its beginning. Now, with membership due for renewal it should be possible to estimate an annual income and then hire a professional organisor/administrator who will make sure that everything gets done. None of the people who started the party off were, or are, administrators. Some of this problem will be overcome in N.S.W. with the new State assembly, and will be accompanied by a devolution of power and responsibility.
  2. The party lacks the necessary formulation of objectives to achieve its goals. It lacks strategy, it lacks tactics — of course, it lacks knowledge too, as nearly all of us are political amateurs (and let’s hope we stay that way even if we get elected). That does not mean we have to be political ignoramuses. What this all comes down to really is marketing, marketing strategy, and it is strange that, in this regard, John Singleton, who is without doubt one of the world’s top advertising and marketing men has not sat down and treated the W.P. like a product and tried to figure out such a plan. The trouble is that John really believes in the W.P. I am not quite sure what he thought of the party’s prospects when we started it off, but he has lost his initial detachment (he had originally planned to stay in the background) and become really involved; and I think, although he would probably never admit it, quite idealistic about the party’s goals. This problem will fade as the party becomes more broadly based, and, as has already happened in Sydney, more and more people become involved in the decision-making. In fact, the W.P. is only now really at the stage where it can actually look forward to a long future. Twelve months ago its future looked extremely uncertain.
  3. The third problem, however, is the most significant and its resolution is crucial to the party’s long-term existence. This is the question of direction. When the party began it attracted the bulk of its early support from that could loosely be called “the right”. Individual rights have always been associated with the conservative right-wing of the political spectrum. There is, in fact, a long history of the association of economic liberties with civil repression, property rights, low taxes, and so on, go hand in hand with censorship, pornography, victimless crimes and so on. Civil liberties have always been associated with the left of politics (and have gone with economic repression). Also the most prominent people within the W.P. — John Singleton, Maxwell Newton, Sinclair Hill et al. — were also associated with the right in the conventional political sense.

The party also attracted a lot of people who were more anti-communist than pro-freedom. In fact, a friend of mine overheard a conversation between a confessed member of the W.P. with the proprietor of a cafe. The proprietor, when he heard the name W.P., said, “Oh, that’s a communist party.” The member said, “Oh no, no. It is the exact opposite.” The proprietor said, “You mean: fascist?” and the member said, “Yes.” For a large section of the Australian populace, the W.P. is totalitarian and fascist. Also, it has a large number of people within the party who are not libertarian but more conservatively oriented. No doubt, as the D.L.P. declines, some ex-D.L.P. members will join the W.P., although the bulk of them will probably go to the Liberals. No doubt, as it becomes apparent that the Liberal Party is not a true free enterprise party, more Liberal will join the W.P. There is the very real danger that the W.P. will become a party of the extreme right, despite its platform, despite its constitution, despite everything else. If it does nothing to correct the image it has, which is widely-held, then it will in fact become what its image suggests that it is, because the libertarians will leave the party and leave it to the conservatives. Not only would the W.P. then fail as a libertarian party, it would also fail as a political party as it would be merely replacing the D.L.P.

However, the strengths of libertarianism is already apparent within the party. Many of the conservatives who joined the W.P. have become much more libertarian both in themselves and in their attitudes. Nevertheless, the W.P. will never become a really significant force in Australian politics unless it appeals to the traditional left as well as the right, to civil libertarians as well as to economic libertarians. Any opening to the left, however, would face the party with its first hard political choice. An opening to the left would mean it would lose some of its current membership, and some of its current electoral appeal to those of the conservative right. But, strange as it may seem, the opportunities in Australian politics are much more among civil libertarians currently on the left.

The Labor Party has suffered a series of massive blows. First, its election defeat, now the Iraqui loans affair, plus the continued divisions with the party. It was in the Labor Party rather than the Liberals that civil libertarians looked — homosexuals, anti-censorship people, civil rightists, anti-racists, and so on. These people, if their prime attitude is tolerance towards other human beings, are naturally libertarians. While in the current context of political opinion it is quite possibly a harder task to convince the civil libertarian that he should also be an economic libertarian than vice versa, it is in the long run a much more rewarding one in terms of political success. What it really boils down to is the question of image. Civil libertarians simply do not trust the W.P., they think we are fascists or simply out to make as much money as possible at everyone else’s expense.

The W.P. is a natural vehicle for people interested in freedom. Whether it be the freedom of homosexuals, pot smokers or businessmen to do their own thing. If the W.P. does not get its message to the left as well as to the right, if it does not differentiate itself from the Liberal Party as well as the Labor Party, if it does not push for the decriminalisation of marihuana equally as forcefully as for the reduction of taxation, if it is not prepared to give its preferences to parties other than the Liberal Party depending on the individuals standing; in other words, if it does not take a true and complete libertarian stance, then: it will not only fail as a political party; it will have failed to do what it was established to do.