Harry Robinson, “Singo’s lingo an ocker shocker,” The SMH See-Hear, March 9, 1981, p. 1, in The Sydney Morning Herald of that date.

Mites ‘n sheilas, gather round and I’ll tell you a tale of Singo and his lingo.

Sydney masochists are now taking their pleasures at home. They chain themselves to their radios every Saturday and Sunday morning and lacerate themselves with The John Singleton Weekend 2K Yreless Show. At the mike is Singo, the man who invented Ocker advertising and made a million at it.

Why is he going to work before breakfast? Weekend penalty rates? No. He is not in need of a dollar but he does like the sound of his own voice and he is a salesman at heart. The merchandise interests him little. What he enjoys is the feat of talking money out of pockets. His favourite word is “bargain”. It is the best bait he knows.

The usual ploy is to have the advertiser on the phone. John plays interlocutor.

Singo: “What is the usual proice for this oitem, Bill, mite?”

Bill: “Around $790.”

Singo: “And what is your proice, Bill, mite?”

Bill: “Only $489.”

Singo: “What a bargain! There y’ are, y’ can’t go past that bargain at $489 …”

But the show is not all mercenary. It goes beyond ads — all the way to phone-in chat. The people who call in are clearly those who’d love to have a beer with Singo, love to have a beer with John. Most sound as though they’re sobering up after the SP Bookies’ annual picnic. More men than women join the fun and the women who dare are likely to get male chauvinist asides.

Male callers are audio clones of Singleton — full of plain, homespun philosophy. From my shorthand notes:

Male caller: “Listen mate, I’ve got no complaints, no sex problems and I’m not a poof, mate.”

Singo: “Good God! I knew we’d have a normal listener out there somewhere.”

Caller dilates on what a great day it was out at Wiseman’s Ferry and Singo responds: “A fabulous die mite, and an even better noit.”

Caller: “That’s for sure, mate.”

Perhaps the most amusing example of the Singo accent is the way he pronounces his own client’s name — Suttons comes out as Sukns.

This is a free country and John Singleton is at liberty to do what he likes in the way of entertaining the peons. Nothing can forbid him to disguise his real personality in the feathers of a galah. He may, if he wishes, hide his sharp intelligence.

But he has a special responsibility to young listeners.

A good sport and a successful man, he is a ready-made role model for teenagers. Hearing J. “Mumbles” Singleton on the 2Kyreless will lead many to believe that it’s good to talk ocker, that the more you slur your words the further you’ll go in life. The fact is that poor speech will cause many to miss jobs, promotions and chances. Some will grow inferiority complexes and generally get jammed in a communications gap.

Singo probably can speak better with a little effort, and for the sake of the young, he should. It’s no answer to say he slurs and still made a fortune. Singleton did it by turning a weakness into an ace. He’s the extraordinary exception to the rule.
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Bonus for Economics.org.au readers
Harry Robinson (who wrote the article above) also wrote about Singo six years later: Harry Robinson, “The larrikin grows up,” The Sydney Morning Herald, February 28, 1987, p. 41.