John Singleton with Bob HowardRip Van Australia (Stanmore: Cassell Australia, 1977), pp. 16-19, under the heading “Aunty A.B.C.
This is almost identical with what appeared earlier in: John Singleton, “Let the airwaves sing unfettered,” Nation Review, April 9-15, 1976, p. 632; and that was a rewritten version of: John Singleton, “The media mafia,” Advertising News, September 5, 1975, p. 8.

One of the few things that old Dougie McLelland did when he was Minister for the Media Mafia was drive home the real danger of media monopoly in Australia. Unfortunately for Dougie, however, the point he drove home was not the one he intended. He carried on about Packer and Murdoch and Fairfax. (Even before 11 November 1975.) He complained that they had two licenses each and owned newspapers as well. Tsk. Tsk. But all he really hammered home was the fact that there was indeed a media monopoly, but it belonged fairly and squarely to the government itself who operate seventy-two A.B.C. TV stations throughout Australia. Seventy-two! And it is the government who also licence and therefore control the commercial stations as well.

Every twelve months the good old government looks at the applications from the monster commercial stations and decides whether or not they should be renewed. Which is a pretty frightening way to go about trying to run a business, subject to unknown whims, when you’ve got tens of millions of dollars tied up that isn’t much good for anything else.

And because the stations are subject to “licence” the government (of either colour) can set down all sort of funny rules and regulations, for example:

  1. Only eleven minutes of advertising per hour and only nine minutes on Sunday, as some sort of token respect to our Maker or whatever.
  2. So many “points” for local content if it’s news, more if it’s drama, less if it’s variety, more if it’s poetry reading, and so on. “Do as we tell you or we’ll take your licence away from you and never let you speak to anyone again.”
  3. No cigarette advertising. “We’ll cop taxes for Canberra and taxes for the States. We’ll make as much cop as we can out of the old fag caper, but you only have a licence and we’ll take it away from you if you dare to advertise what we dare make millions out of.” Sort of like a mini-prohibition, which just means that fags get more evil and therefore kids want to smoke more than ever, which is just the opposite of the intended result, which is par for the course.
  4. “Equal time” during elections so that even if one political party (either) is determined to take away your livelihood you must give them time to state their case, even though it means history for you. A compulsory sort of suicide (murder?) because it’s only a licence and otherwise it will be taken away. A lovely position to be in.
  5. And we (the trusted government of unimpeachable manners and propriety) will set down rules about good taste and so on that will apply to all commercial channels because you work off one of our god-given licences; but the same rules won’t apply to our seventy-two stations because we are beyond reproach.

And so it is that Graham Kennedy gets to prerecorded, in case he does a dreadful crow call, while anything goes on the A.B.C., and stick it up your bum and go as far as you like on 2JJ. And no one, or too few, if any, see the real points.

  1. The danger of government control over media is not imaginary but real. Last year a station in Tasmania was suspended for two hours for running a minute over in commercial time. Two hours is only two hours but surely the principle is the same if it were two years.
  2. Doug McLelland and the present conservative government advisors seriously mooted getting rid of one of the licences in Sydney and Melbourne so there would be less competition, and therefore less need to give the public what they want, and therefore big advertising revenue would be automatic for poetry readings and all the other things that bureaucrats would have the public force fed while they get pissed on public money and do all the things that the public also wants to do. None of which include poetry readings. And the most important thing is that the situations and the dangers, be they real or not, are absolutely unnecessary in any event.

The alternative:

  1. Surely the licencing set-up should be abolished so that existing TV and radio stations own their licences. If they run too many ads, people won’t watch and advertisers won’t advertise. If they run smutty programmes, ditto. The best of the existing licence holders will improve their position. The worst will go broke and have to sell up. Great, they obviously shouldn’t have had the licence in the first place. The people are the ultimate judge. Certainly there is one glaring danger. There are insufficient radio stations and TV channels. The monopoly could move from government to individuals which is equally dangerous. So why cannot the government also sell the other airwaves to other competitive parties at regular intervals? As stations grow in number, there will be a natural segmentation of the market. One station will set out to appeal to the cultural end of the market and attract advertising accordingly at lower operating costs and profit accordingly. And instead of having six radio stations in Sydney and Melbourne we would gradually grow to a situation like San Francisco with 100 radio stations operating commercially. Not overnight, but starting overnight.
  2. The A.B.C. should sell its stations, giving first options to its own staff. It should and would then be forced to accept advertising to pay its own way.
  3. Other airwaves would then be sold, say on the basis of one every three years, until all known frequencies are being used for the benefit of all and to the detriment of none save those who use their opportunity unwisely.
  4. Naturally this would apply automatically and equally to all FM and ethnic radio stations, as it is patently ridiculous that these be given government monopoly.

The savings would be enormous and immediate. The cost of the A.B.C. (in excess of $130 million per annum) would go overnight and in fact the government would gain from the sale of its stations. The cost of the Control Boards and most of the Department of the Media (whatever name it now does operate under) would also be saved, which would almost double the saving. Around quarter of a billion dollars saved.

The threat of re-introduction of TV licence fees for the general public would be removed forever. And instead of advertisers having to go down on their hands and knees to beg time from booked out stations, supply may against equate at least roughly with demand. More companies could advertise more economically to more selective markets (cultural, teenage, geriatric, educational, ethnic, literary, family, kids) with the consequent automatic benefit upon retail sales, productivity and thus real wages.

But while all this logic sits there, staring out at the world like a giant neon-lit sore thumb, all we do is discuss the need to maintain the A.B.C.’s independence. Well right now the A.B.C. has no independence, save that granted by its government paid commissioners. And if governments don’t have a greater axe to grind with media, and a greater temptation to manipulate the media than makers of Mortein, then we are rather bad judges of the power lust that pervades politics in Australia, in the world, now, in the past and forever in the future.

And those who wish to see their TV without interruption from advertisements should take up collection of $250,000,000 per annum and for that amount they could buy their own TV airwaves throughout Australia and do whatever they like with them. But at the moment, none of us has the choice.