Elizabeth Riddell, “… OTHERWISE I WOULDN’T DO THESE COMMERCIALS,” Australian MEN Vogue, May/June 1977, pp. 48-50.
How would you justify using the headline “Ocker and Genius” about John Singleton, advertising agent and political innovator?
In fact you couldn’t. But it is a clue to the man’s pervasive, perhaps obtrusive, presence in sections of Australian society that the headline was used in The Age, a respectable Melbourne newspaper.
I came on this overblown label when I was looking through files before going to see Mr. Singleton in his offices at Squizzy Taylor Square, a jokey name for an area of East Sydney. Within the last couple of years he has acquired a quite thick file, for two reasons. One was the founding of the Workers’ Party, the newest minority political group. He did not do it all himself, but his personal and promotional enthusiasm got it off the ground. The other was his introduction of ocker advertising on television. He is sometimes also credited with the invention of the ocker, but this is not so. The ocker anti-intellectual, anti-creative arts and crafts, anti all education except that to be gained in the School of Hard Knocks, greedy, defensive and loud-mouthed existed before Singleton was born thirty-five years ago, the original having arrived, no doubt, with the First Fleet. (We are what we come from: had Australia been settled by the French or Dutch or Spanish, which it almost was, we might be a lot of things but ocker would not be one of them.)
The thing to do with a file is read it, close it and go to find out for yourself.
I saw Mr. Singleton on one of his last days in Squizzy Taylor Square. He recently bought the Bonython Gallery (for a reported $350,000) in Paddington when the former proprietor, Mr. Kym Bonython, returned to Adelaide; and after alterations — a new entrance, a block of land acquired for a car park, big windows, individual offices (but not too many), the translation of the Bonython living room into a piano-room-and-bar for after-hours relaxation, and the master bedroom into a conference room — has moved in, lock, stock, barrel and cage of canaries. The cranky-willow in the courtyard has been retained, Julie Bonython’s great bank of greenery on the top storey survives, and the fountain and stream babble on near the old entrance in Victoria street. Still, it does curdle the blood a little.
When I rang him up and asked him to talk to me for this magazine Mr. Singleton said, “But I’m the most un-Vogue man you ever saw.” Maybe, but his office — typewriter and necktie bolted to the wall 20 feet up, joke plaques and posters — could have been out of Vogue LIVING, one or another issue, and carrying, of course, its own built-in obsolescence. He was wearing jeans, a velours Indian-type over-shirt and on his feet loafers so relaxed they could have been bedroom slippers, if Mr. Singleton could be thought of as the kind of man who wear bedroom slippers, ever.
He has a good tan, streak blond hair, a big smile, a small mouth that scarcely moves when he speaks in a low voice with mutilated vowels that make him hard to follow unless he is actually speech-making on television or radio. He throws away the end of every sentence, or statement.
“This place is really crook,” he says, looking distastefully at the matt brown walls (what was good in March, in this kind of scene, being lousy in October) and leads me onto the roof garden, or what was the roof garden, or that part of it which has not been destroyed by insensitive hands.
“We had a beautiful roof garden here. Then the place was bought, and an insurance company told the new owners that the roof was unsafe. So they covered it with sheets of iron.” He gave the roof a kick and turned away. The afternoon sun, blazing down on iron, turned his cheeks to the colour of a Queen Elizabeth rose. We went back inside, where canaries sang in bamboo cages and employees padded by on bare feet.
He is charmed by the idea of moving into the former Bonython and seen no incongruity in cutting up its light white caves into little enclaves of industry and power.
Let us take Singleton the advertising man first. He started out as Singleton of SPASM, with a partner named Duncan McAllan, and others, and was bought out for some colossal sum like three million dollars (he doesn’t get all of this, naturally) by the international advertising firm of Doyle Dane Bernbach. He is not boss of the Australian end of the operation. But before SPASM there was work with J. Walter Thompson and Berry Currie. His chief interest is in television advertising, and it is not all of the notorious Where D’ya Get It type.
“You have to isolate the product,” he says. Meaning that he does not advertise Yardley’s cosmetics and IXL jam in the same way he advertises the business of Norman Ross or Hudson’s or David Holdings.
“People think of my kind of advertising as new. They have forgotten John Harper, and what he did with advertising on 2KY.” And adds, “The renewal rate is over two thirds.”
Singleton put retail selling on television, an innovation that holds many women mesmerised in front of their television sets when they meant to get on with the ironing. These advertisements, called “horrible and compelling”, may transfer the viewer into a buyer. Can we believe the people who say they will never buy a product ocker-ly advertised? Can we believe that some people use television ads as their only buying guide? Can we believe commercial surveys? Sometimes yes, sometimes no. Ask the man paying the man to stir up something new in a vat in a factory, far from the madding market. It will show up in his account books.
A few months ago John Singleton was marred to Maggi Eckhardt, his great and good friend in a ceremony conducted by the Rev. Ted Noffs. It was a cliché mating of vigorous ambitious ad-man and an angular European beauty, formerly (and still occasionally) a model and now anchor-woman for a morning television show. They live in Sydney’s Eastern Suburbs, by the harbour shore. He drives a Rolls Royce Corniche. “We lead a very simple life,” he says. “A few beers and a bit of steak. We have very few friends, we don’t go out to parties. I couldn’t be bothered with all that stuff.”
During a Monday Conference meeting with the South Australian bookseller and columnist, Max Harris — who deplored ockerism — Singleton said he would rather have a beer and a barbecue than sip sherry and have a sit-down dinner with cultured conversation.
Wasn’t that, I asked, a curiously old-fashioned attitude to food and drink?
“That’s the way Australians like it,” he said. In fact he does dine out, at good restaurants, and has been known to take a glass of wine.
Is this a working-class chip on the millionaire’s shoulder, I ask. He is not offended.
“I was blessed with a very sound family.” (A nice quite that might come well from Joh.) “They encouraged me to do well. My father was a production manager in a battery factory. I went to school at Enfield, where we lived (Enfield is in Sydney’s western suburbs, but not the far-out-bikey western suburbs) and then to Fort Street where I matriculated. My study was erratic. When I had an exam coming up I would read the stuff up the night before. My English was hopeless. So was my French and Japanese. There must be a better way to educate kids.” Apprenticeship may well be the answer. In apprenticeships a kid has a chance to work with someone who actually knows and understands the work. If you find anyone who is good, you will find that he once worked for someone who was good.”
He broke off to say that he wasn’t interesting, but “this place” was.
“It is completely unstructured. When we began we had a hard time but now a lot of good things are getting off the ground. The people are paid more than they get in other places, and salaries go up automatically, which avoids confrontations and the putting of individual cases. There is no regular lunch hour. People take a break. No long lunches anyway, no entertaining of clients, no drinking during the day. If they don’t like it they don’t have to stay.”
How can a business by “unstructured”? Try as I might, I could not get him to explain how a diversity of opinion among staff members of roughly equal standing could be rationalised into a policy applying to a product or a client — unless he acts as arbiter, a proposition he brushed aside. “I don’t know how it works,” he said. “I’d love to know. But anyway we are all having a good time.”
Everyone at Doyle Dane Bernbach is very polite, including the boss. They even answer the telephone nicely and they have a distinctly up-beat approach to the unsolicited enquiry or visit. I don’t think that any of the social mechanisms of Singleton’s office operation are trivial. There is a real case for talking to the people who work with you. In advertising it may be more common though it certainly isn’t, generally, in the newspaper or radio or television business. John Singleton is the second highly successful businessman I have met who trusts his staff, takes them into his confidence and pays them, not too reluctantly, what they are worth.
When John Singleton led a group launching the Workers’ Party at the Opera House in Sydney in January 1975, amid the jeers and cheers of the populace, he had not ready anything to tax his brain since he left school, but he has since read a good deal of economics (and Ayn Rand, of course) and has now written a book with the cute title of Rip Van Australia which is to be published soon by Collier Macmillan. You can be certain it will lack style, or at least any style except belligerence, if it follows the tone of the columns he has been contributing to Nation Review, a newspaper read mostly by two kinds of people: sixteen-year-old iconoclasts and those who want to find out what Mungo McCallum thinks is happening in Canberra.
Is the Workers’ Party a manifestation of the chip on Singleton’s working-class shoulder? Singleton says he went into it because “I hate people who just sit around saying things are crook.” The encapsulated policy of the Workers’ Party is less government, less tax, less inflation and more freedom. The government should only do for us what we cannot do for ourselves.
“Do you realise,” Singleton says, “that the average Australian works two out of three days for the Government, and that Government takes from us seventy-two cents in every dollar?”
Well, no, I didn’t.
“But I believe you,” I said.
At its birth the new party has 2,000 to 3,000 foundation members who each subscribed $50. It has put up candidates in both Federal houses, in State elections (except in Victoria) and at local government level. Membership renewal is said to be sixty percent annually. Those who do not wish to pay between $5 and $50 membership fees may still signify devotion at the ballot box.
Singleton says, “The membership is stable. It hasn’t got bigger and it won’t get bigger.” He did not sound too pleased.
In December 1975 the WP entered candidates in the election precipitated by the dismissal of the Whitlam government, at an extimated cost of $300,000 but did not make much of a dent in the vote, in spite of some business and country backing. It may well be that Australia is unable to support realistically more than two political parties, as is the case in America. In Europe it can be done, and it has sometimes looked possible in Britain. (About four years ago, when I was living there, the Liberals made a run for it. The current joke was: “The Liberals are doing well. They will need tow taxis now to take the party to the House of Commons.”)
The policy advocated — government withdrawal from everything but defence, police and law courts — is derived from the philosophy of the American writer Ayn Rand, who in her novels propounds the gospel of ultra-capitalism. The Prime Minister, Mr. Malcolm Fraser, also reads (or did read before he got so busy) the Rand works.
It is conceivable that Mr. Fraser would like to do all the Ayn Rand/Singleton things, but he is a man of practical politics, and the Workers’ Party is not strong enough to influence the Liberal-Country Party government. Mr. Fraser has not invited Mr. Singleton for a discussion of the economy, or even for a drink. And there are some things in the Workers’ Party platform (not necessarily given the greatest prominence) which would not appeal to the squire of Nareen. Such as decriminalising drug use, prostitution and abortion and letting the porn flash free. They might also differ on the value of farm subsidies — Singleton is against them.
When people (Professor Henry Mayer was the first to do so) call them “anarchists of the right” they overlook these awkward items, which stems from Singleton’s dislike of coercion of any kind. And those who see members of the Workers’ Party, in their role of “anarchists of the right”, as a potential danger disregard facets of the Australian character: our famous apathy, our indifference to everything but quick food and drink, television, spectator sport and refrigerators, our safe-guarding mediocrity which keeps us on an even keel, unrocked by anything, either uplifting or degrading.
To Singleton, government, any government, is the enemy. He believes in self-help and in helping others, a belief he oddly enough shares with many a member of many a commune.
He made an interesting statement in this regard: “Take spastic children. If you or I have one, we will not only look after the child but take an interest in all spastics.” Well, some years ago I was told by one of the top people at the Spastic Centre (NSW) that fathers of spastic children (and fathers of deaf and dumb and blind children and autistic children and mongoloid children if it comes to that) frequently fly the coop leaving it to the mother and to welfare. They see an imperfect child as a black mark on their virility, so they quit the family scene.
A short time ago some sections of the Workers’ Party changed the name to Progress Party, while sticking to the policy. The name was thought confusing for possible adherents.
Was it Singleton’s politics or his ad-man’s instincts that caused him to devise Liberal Party television advertising used in the 1974 Federal elections? The ads seemed designed to elevate the notion of totally free enterprise above even the level aspired to by Liberal politicians. In any case they caused some heartburning among Libs which may have helped irritate their creator into forming a party of his own.
Singleton’s latest publicised exercise is to try to get some financial and sporting muscle for the Newtown (NSW) Rugby League team, and incidentally bolster the finances of the League as a whole.
“I want to get some money into Newtown for better facilities and to buy better players,” he says. “Newtown is a poor club. It needs money.”
Why is he doing this? “For sentimental reasons,” he says. Newtown is not far from Enfield.
Singleton is very keen on the Australian Way of Life. But what is the AWOL? Is it my AWOL or theirs or yours or that of Mrs. B. who comes to clean for me once a week and who lives in the same Paddington street in which Miss Eckhardt lived (rather more grandly, with burglar alarms and the Rolls parked on the pavement outside the door) or his?
But Singleton has at least helped us to think a little about work. Many of us, trapped in the Protestant ethic, can’t live without work. Some of us are lucky enough to work at something we don’t actually hate. Although, work at it long enough you may come to hate it.
The lectures emanating from John Singleton and his political cronies might be received a little more gratefully if they were not delivered by men who actually pursue professions and deliberately chose to do what they are doing, in advertising, medicine, engineering, economics, the land and so on. And of course some of us think work is a mug’s game. Singleton is, he admits, a bit up against it in a country that prefers to have its hard physical work done by non-Australian, non-skilled immigrants and their women.
I’m not sure that I know any more about Singleton now than I did when I closed his file. With perfect amiability, he turns questions aside. There is this air of being absolutely certain about everything. The public and the private man seem to be the same. But can they be?
In spite of the smiling, blond, huggy-bear exterior I don’t see him as a sunny-natured man. Farouche might be the word for his personality. He is certainly complex, and he may not be aware of how complex he is.
I don’t think anybody should lay a bet on what he will be thinking and doing five years from now.
- Governments Consume Wealth — They Don't Create It
- Singo and Howard Propose Privatising Bondi Beach
- Singo and Howard Speak Out Against the Crackpot Realism of the CIS and IPA
- Singo and Howard on Compromise
- Singo and Howard on Monopolies
- Singo and Howard Support Sydney Harbour Bridge Restructure
- Singo and Howard on Striking at the Root, and the Failure of Howard, the CIS and the IPA
- Singo and Howard Explain Why Australia is Not a Capitalist Country
- Singo and Howard Call Democracy Tyrannical
- Singo and Howard on Drugs!
- Simpleton sells his poll philosophy
- Singo and Howard Decry Australia Day
- Singo and Howard Endorse the Workers Party
- Singo and Howard Oppose the Liberal Party
- Singo and Howard Admit that Liberals Advocate and Commit Crime
- Up the Workers! Bob Howard's 1979 Workers Party Reflection in Playboy
- John Whiting's Inaugural Workers Party Presidential Address
- John Singleton and Bob Howard 1975 Monday Conference TV Interview on the Workers Party
- Singo and Howard on Aborigines
- Singo and Howard on Conservatism
- Singo and Howard on the Labor Party
- Singo, Howard and Hancock Want to Secede
- John Singleton changes his name
- Lang Hancock's Foreword to Rip Van Australia
- New party will not tolerate bludgers: Radical party against welfare state
- Singo and Howard introduce Rip Van Australia
- Singo and Howard on Knee-Jerks
- Singo and Howard on Tax Hunts (Lobbying)
- Singo and Howard on Rights
- Singo and Howard on Crime
- Singo and Howard on Justice
- Singo and Howard on Unemployment
- John Singleton on 1972 cigarette legislation
- Singo and Howard: Gambling Should Neither Be Illegal Nor Taxed
- Holed up, hold-up and holdout
- The libertarian alternative vs the socialist status quo
- Workers Party Platform
- Singo and Howard Join Forces to Dismantle Welfare State
- Singo and Howard on Business
- Singo and Howard on Discrimination
- Singo and Howard on the Greens
- Singo and Howard on Xenophobia
- Singo and Howard on Murdoch, Packer and Monopolistic Media
- Singo and Howard Explain that Pure Capitalism Solves Pollution
- Singo and Howard Defend Miners Against Government
- Singo and Howard on Bureaucracy
- Singo and Howard on Corporate Capitalism
- The last words of Charles Russell
- Ted Noffs' Preface to Rip Van Australia
- Right-wing anarchists revamping libertarian ideology
- Giving a chukka to the Workers Party
- Govt "villain" in eyes of new party
- "A beautiful time to be starting a new party": Rand fans believe in every man for himself
- Introducing the new Workers' Party
- Paul Rackemann 1980 Progress Party Election Speech
- Lang Hancock 1978 George Negus Interview
- Voices of frustration
- Policies of Workers Party
- Party Promises to Abolish Tax
- AAA Tow Truck Co.
- Singo and Howard on Context
- Singo and Howard Blame Roosevelt for Pearl Harbour
- Singo and Howard on Apathy
- Workers Party is "not just a funny flash in the pan"
- Singo and Howard on Decency
- John Singleton in 1971 on the 2010 Federal Election
- Matthew, Mark, Luke & John Pty. Ltd. Advertising Agents
- Viv Forbes Wins 1986 Adam Smith Award
- The writing of the Workers Party platform and the differences between the 1975 Australian and American libertarian movements
- Who's Who in the Workers Party
- Bob Howard interviewed by Merilyn Giesekam on the Workers Party
- A Farewell to Armchair Critics
- Sukrit Sabhlok interviews Mark Tier
- David Russell Leads 1975 Workers Party Queensland Senate Team
- David Russell Workers Party Policy Speech on Brisbane TV
- Bludgers need not apply
- New party formed "to slash controls"
- The Workers Party
- Malcolm Turnbull says "the Workers party is a force to be reckoned with"
- The great consumer protection trick
- The "Workers" speak out
- How the whores pretend to be nuns
- The Workers Party is a Political Party
- Shit State Subsidised Socialist Schooling Should Cease Says Singo
- My Journey to Anarchy:
From political and economic agnostic to anarchocapitalist
- Workers Party Reunion Intro
- Singo and Howard on Freedom from Government and Other Criminals
- Singo and Howard on Young People
- Singo and Howard Expose how Government Healthcare Controls Legislate Doctors into Slavery
- Singo and Howard Engage with Homosexuality
- Singo and Howard Demand Repeal of Libel and Slander Laws
- Singo and Howard on Consumer Protection
- Singo and Howard on Consistency
- Workers Party is born as foe of government
- Political branch formed
- Government seen by new party as evil
- Singo and Howard on Non-Interference
- Singo and Howard on Women's Lib
- Singo and Howard on Licences
- Singo and Howard on Gun Control
- Singo and Howard on Human Nature
- Singo and Howard on Voting
- Singo and Howard on
- Singo and Howard on Education
- Singo and Howard on Qualifications
- Ron Manners on the Workers Party
- Singo and Howard Hate Politicians
- Undeserved handouts make Australia the lucky country
- A happy story about Aborigines
- John Singleton on Political Advertising
- Richard Hall, Mike Stanton and Judith James on the Workers Party
- Singo Incites Civil Disobedience
- How John Singleton Would Make Tony Abbott Prime Minister
- The Discipline of Necessity
- John Singleton on the first election the Workers Party contested
- Libertarians: Radicals on the right
- The Bulletin on Maxwell Newton as Workers Party national spokesman on economics and politics
- Singo and Howard: Australia Should Pull Out of the Olympics
- Singo and Howard Like Foreign Investment
- Mark Tier corrects Nation Review on the Workers Party
- The impossible dream
- Why can't I get away with it?
- The bold and boring Lib/Lab shuffle
- Time for progress
- The loonie right implodes
- Max Newton: Maverick in Exile
- John Singleton on refusing to do business with criminals and economic illiterates
- Censorship should be banned
- "Listen, mate, a socialist is a bum"
- John Singleton on Advertising
- John Singleton on why he did the Hawke re-election campaign
- Sinclair Hill calls for dropping a neutron bomb on Canberra
- Bob Howard in Reason 1974-77
- John Singleton defends ockerism
- Singo and Howard talk Civil Disobedience
- The Census Con
- Singo and Howard Oppose Australian Participation in the Vietnam War
- Did John Singleton oppose the mining industry and privatising healthcare in 1990?
- Bob Carr in 1981 on John Singleton's political bent
- John Singleton-Ita Buttrose interview (1977)
- John Singleton on elections: "a Massive One-Day Sale!"
- John Hyde's Progress Party praise
- King Leonard of Hutt River Declares Defensive Just War Against Australia the Aggressor
- Singo says Lang Hancock violated Australia's 11th commandment: Thou Shalt Not Succeed
- Singleton: the White Knight of Ockerdom
- John Singleton bites into Sinclair Hill's beef
- Save Parramatta Road
- 1979 news item on new TV show John Singleton With a Lot of Help From His Friends
- Smoking, Health and Freedom
- Singo and Howard on Unions
- Singo and Howard Smash the State
- Singo and Howard on the big issue of Daylight Saving
- Come back Bob - It was all in fun!
- A few "chukkas" in the Senate for polo ace?
- Country Rejuvenation - Towards a Better Future
- Singo and Howard on Profits, Super Profits and Natural Disasters
- John Singleton's 1977 pitch that he be on a committee of one to run the Sydney 1988 Olympics for profit
- Thoughts on Land Ownership
- 1975 Max Newton-Ash Long interview on the Workers Party
- The Electoral Act should allow voters to choose "none of the above"
- The great Labor Party platform: first or last, everybody wins a prize
- The politics of marketing - laugh now, pay later
- Singo and Howard call Australia fascist and worse
- The mouse will roar
- Viv Forbes and Jim Fryar vs Malcolm Fraser in 1979
- Quip, Quote, Rant and Rave: four of Viv Forbes' letters to the editor in The Australian in 1979
- Australia's First Official Political Party Poet Laureate: The Progress Party's Ken Hood in 1979
- Hancock's playing very hard to get
- Harry M. Miller and The Australian disgrace themselves
- Ocker ad genius takes punt on art
- John Singleton 1976 ocker Monday Conference Max Harris debate
- John Singleton mocks university students on civil liberties and freedom of choice in 1971
- Murray Rothbard championed on Australian television in 1974 (pre-Workers Party!) by Maureen Nathan
- John Singleton profile in 1977 Australian MEN Vogue
- I think that I shall never see a telegraph pole as lovely as a tree
- Ralph Nader vs John Singleton on Consumer Protection
- John Singleton's first two "Think" columns in Newspaper News, 1969
- Singo and Howard on Ballet
- Product innovation comes first
- Protect who from a 'mindless' wife?
- A party is born
- Tiny Workers' Party gives us a hint
- John Singleton on the ad industry, consumerism and innovation
- Workers Party Economic Policy Statement, December 1975
- Lang Hancock on the Workers Party, secession and States Rights
- John Singleton and Howard on Government Largesse
- Counterculture must exclude government handouts
- John Singleton's 1974 Federal Liberal Election Campaign Ads
- John Singleton believes in the Workers Party
- Write-up of John Singleton's 1978 speech to the Australian Liberal Students Association
- Singo in 1987: "Joh doesn't go far enough ... I want absolute deregulation of the economy"
- Maxwell Newton chapter of Clyde Packer's No Return Ticket (1984)
- Singo and Howard on Totalitarian Socialism and Voluntary Socialism
- Rip Van Australia on Ripoff Vandals Taxing Australia
- Singo and Howard beg for tolerance
- John Singleton's 1985 advertising comeback
- Singo and Howard Demand End to Public Transport
- John Singleton and Howard on Fred Nile, Festival of Light, FamilyVoice Australia and the Christian Lobby
- Capitalism: Survival of the Fittest
- Return Australia Post to Sender
- Singo and Howard on Public Utilities
- John Singleton and Howard say monarchy should be funded by monarchists alone
- John Singleton on cigarette advertising
- Singo in 1972 on newspapers' demise
- John Singleton farewells Bryce Courtenay
- John Singleton on Australian political advertising in 1972
- Gortlam rides again
- Announcement that Lang Hancock will be guest of honour at the Workers Party launch
- John Singleton on trading stamps, idiot housewives and government
- 1975 John Singleton-Sir Robert Askin Quadrant Interview
- Singo asks two prickly questions
- VIOLENCE, TV BAN, DRINK - SINGO SPEAKS HIS MIND
- Why John Singleton can't keep a straight face
- Why John Singleton Defends Smokers Rights
- Tony Dear on Paul Krutulis, the Workers Party and murder
- An Ode to Busybodies
- Progress Party and Workers Party lead The Australian
- How many tits in a tangle?
- Viv Forbes in 1978 on loss-making government, the Berlin Wall and misdirected blasts of hot-air
- John Singleton wants the Post Office sold and anti-discrimination legislation scrapped
- A speech from the Titanic
- A crime must have a victim
- John Singleton vs Australia Post
- Minimum wages the killer
- Has Fraser got his priorities all wrong?
- John Singleton says "the royal family should be flogged off to the U.S."
- John Singleton vs Don Chipp and the Australian Democrats
- John Singleton vs Don Lane
- John Singleton. Horseracing. Why?
- John Singleton's 1986 reflection on the Workers Party
- Bob Howard in 1978 on libertarianism in Australia
- John Singleton on the stupidity of anti-discrimination laws
- Thou shalt know the facts ... before thou shoot off thou mouth
- Charity: An Aesop Fable
- Bob Howard announces the Workers Party in freeEnterprise
- New improved moon
- Announcing people ... YES, people!
- Creativity in advertising must be pointed dead on target
- John Singleton on barriers to, and opportunities for, effective communication
- Wayne Garland on John Singleton on Advertising
- John Singleton schools ad course
- John Singleton: advertising awards
- Mr Singleton Goes to Canberra for Australian Playboy
- John Singleton on his TV career for Australian Playboy
- John Singleton sacked for telling the truth about Medicare