John Singleton, These Thoughts are Genuine (Kensington, NSW: Blake & Batcheler, 1971), pp. 26-28, as “At Last the 1948 Show.”

If it were possible to isolate the product with the greatest single communications possibilities it would have to be politics.

Obviously politicians are not aware of this fact.

Twice in the past few weeks we have seen this amply demonstrated.

First, in Sydney, we had the election for the City Council.

Sydney, one of the great cities of the world, was about to have an opportunity to actually choose just who would run this city.

It was a golden opportunity.

Not so long ago the Lord Mayor and his councillors had been unceremoniously dumped.

Commissioners were appointed and the place of our City, physically and emotionally, was supposedly re-evaluated.

It was time for all the old ideas to go and for the new to enter.

It was time for Sydney to enter 1969.

Two products, called parties, competed for the City of Sydney.

The Labor Party which had been thrown out, and the Civic Reform Party who had come in second for as long as we can remember.

Labor had always won because the only people who had to vote were the residents and caretakers.

(In the suburbs around Sydney there are few Liberal thinkers.)

The giant companies and partnerships and business houses of the city could apply to vote but they were hardly encouraged.

The elections were on a Saturday for a start, so if they voted at all they voted by mail.

It was not surprising that the local vote won every time.

But now the city boundaries had changed. We had physically become a city again. And voting was no longer compulsory for the Labor-minded residents.

No matter what reasons were given for the removal of the previous Labor Council, it would be fair to assume that the market would equally fairly assume that something underhand had been going on.

There was talk of “jobs for the boys,” and even graft and even dishonesty in the highest of places.

Here was an opportunity, if ever there was one, for emotional selling of the highest order.

And what happened?

The Labor Party trotted out the same old product and the same old people and the same old cliches.

The Civic Reform, who had the opportunity of a lifetime, cleverly took space on city garbage cans and covered cars with stickers proclaiming that the party would “clean up the city.”

No one sold the city to us. No one sold us how they were going to make this great city even greater.

It was 1930 all over again and voting day came and the people stayed home in droves.

Only 45% of people voted.

And the Civic Reform scraped in and Sydney couldn’t care less.

So maybe one lousy city doesn’t deserve any more effort?

How about a whole nation? Australia?

The Federal elections.

Our country’s destiny for the next three years?

Surely here was a chance to find out what people wanted from their government and from their country. Here was a chance to create one of the truly great campaigns. But obviously no one bothered.

All the parties put out the same old things: posters, pamphlets, how to vote cards, little stickers.

The paper war continued.

Mr J. T. Kane, general secretary of the DLP astutely observed: “We place more value on TV and radio but we haven’t been brave enough not to take part in the paper war.”

Mr J. L. Carrick, general secretary of the N.S.W. Liberal Party sagely stated: “I think the public makes up its mind on voting long before polling day and Gallup Polls tend to suggest this. Probably the paper war doesn’t alter voters’ minds at all. But you can’t be complacent about the paper war.”

To strengthen this point Mr. Carrick added that the Liberal Party is putting out “about a million pieces of literature.”

On telly Mr. Gorton and Mr. Whitlam did their things.

The same things.

Take Vietnam, which the consumer doesn’t think about anyway:

Labor: “We will withdraw in the next six months.”

Liberal: “We will withdraw when the U.S. loses the war. In the next six months.”

They both ran exactly the same about Centralism and Malaysia/Singapore and Russia, and foreign policies and State Aid and the DLP and taxation and defence spending and health and the means test.

They both ran exactly the same commercials and they both said what they thought was good about their product.

What the consumer wanted, or even what the consumer thought was good about the products was obviously never even thought about.

And the same old things were even presented in the same old way.

In any marketing situation such as this it would be simple to predict the share of market would split up on a 50/50 basis with the previous market leader just holding its lead.

And naturally and totally predictably it happened in the Federal elections.

Nothing else could have happened. In fact it would have been impossible for anything else to happen.

The Liberal Party’s general secretary, Mr. Carrick, summed the whole thing up: “There is no proof that sophisticated public relations in politics wins votes.”

(in order of appearance on Economics.org.au)
  1. Governments Consume Wealth — They Don't Create It
  2. Singo and Howard Propose Privatising Bondi Beach
  3. Singo and Howard Speak Out Against the Crackpot Realism of the CIS and IPA
  4. Singo and Howard on Compromise
  5. Singo and Howard on Monopolies
  6. Singo and Howard Support Sydney Harbour Bridge Restructure
  7. Singo and Howard on Striking at the Root, and the Failure of Howard, the CIS and the IPA
  8. Singo and Howard Explain Why Australia is Not a Capitalist Country
  9. Singo and Howard Call Democracy Tyrannical
  10. Singo and Howard on Drugs!
  11. Simpleton sells his poll philosophy
  12. Singo and Howard Decry Australia Day
  13. Singo and Howard Endorse the Workers Party
  14. Singo and Howard Oppose the Liberal Party
  15. Singo and Howard Admit that Liberals Advocate and Commit Crime
  16. Up the Workers! Bob Howard's 1979 Workers Party Reflection in Playboy
  17. John Whiting's Inaugural Workers Party Presidential Address
  18. John Singleton and Bob Howard 1975 Monday Conference TV Interview on the Workers Party
  19. Singo and Howard on Aborigines
  20. Singo and Howard on Conservatism
  21. Singo and Howard on the Labor Party
  22. Singo, Howard and Hancock Want to Secede
  23. John Singleton changes his name
  24. Lang Hancock's Foreword to Rip Van Australia
  25. New party will not tolerate bludgers: Radical party against welfare state
  26. Singo and Howard introduce Rip Van Australia
  27. Singo and Howard on Knee-Jerks
  28. Singo and Howard on Tax Hunts (Lobbying)
  29. Singo and Howard on Rights
  30. Singo and Howard on Crime
  31. Singo and Howard on Justice
  32. Singo and Howard on Unemployment
  33. John Singleton on 1972's Cigarette Legislation
  34. Singo and Howard: Gambling Should Neither Be Illegal Nor Taxed
  35. Workers Party Platform
  36. Singo and Howard Join Forces to Dismantle Welfare State
  37. Singo and Howard on Business
  38. Singo and Howard on Discrimination
  39. Singo and Howard on the Greens
  40. Singo and Howard on Xenophobia
  41. Singo and Howard on Murdoch, Packer and Monopolistic Media
  42. Singo and Howard Explain that Pure Capitalism Solves Pollution
  43. Singo and Howard Defend Miners Against Government
  44. Singo and Howard on Bureaucracy
  45. Singo and Howard on Corporate Capitalism
  46. The last words of Charles Russell
  47. Ted Noffs' Preface to Rip Van Australia
  48. Right-wing anarchists revamping libertarian ideology
  49. Giving a chukka to the Workers Party
  50. Govt "villain" in eyes of new party
  51. "A beautiful time to be starting a new party": Rand fans believe in every man for himself
  52. Introducing the new Workers' Party
  53. Paul Rackemann 1980 Progress Party Election Speech
  54. Lang Hancock 1978 George Negus Interview
  55. Voices of frustration
  56. Policies of Workers Party
  57. Party Promises to Abolish Tax
  58. AAA Tow Truck Co.
  59. Singo and Howard on Context
  60. Singo and Howard Blame Roosevelt for Pearl Harbour
  61. Singo and Howard on Apathy
  62. Workers Party is "not just a funny flash in the pan"
  63. Singo and Howard on Decency
  64. John Singleton in 1971 on the 2010 Federal Election
  65. Matthew, Mark, Luke & John Pty. Ltd. Advertising Agents
  66. Viv Forbes Wins 1986 Adam Smith Award
  67. The writing of the Workers Party platform and the differences between the 1975 Australian and American libertarian movements
  68. Who's Who in the Workers Party
  69. Bob Howard interviewed by Merilyn Giesekam on the Workers Party
  70. A Farewell to Armchair Critics
  71. Sukrit Sabhlok interviews Mark Tier
  72. David Russell Leads 1975 Workers Party Queensland Senate Team
  73. David Russell Workers Party Policy Speech on Brisbane TV
  74. Bludgers need not apply
  75. New party formed "to slash controls"
  76. The Workers Party
  77. Malcolm Turnbull says "the Workers party is a force to be reckoned with"
  78. The great consumer protection trick
  79. The "Workers" speak out
  80. How the whores pretend to be nuns
  81. The Workers Party is a Political Party
  82. Shit State Subsidised Socialist Schooling Should Cease Says Singo
  83. My Journey to Anarchy:
    From political and economic agnostic to anarchocapitalist
  84. Workers Party Reunion Intro
  85. Singo and Howard on Freedom from Government and Other Criminals
  86. Singo and Howard on Young People
  87. Singo and Howard Expose how Government Healthcare Controls Legislate Doctors into Slavery
  88. Singo and Howard Engage with Homosexuality
  89. Singo and Howard Demand Repeal of Libel and Slander Laws
  90. Singo and Howard on Consumer Protection
  91. Singo and Howard on Consistency
  92. Workers Party is born as foe of government
  93. Political branch formed
  94. Government seen by new party as evil
  95. Singo and Howard on Non-Interference
  96. Singo and Howard on Women's Lib
  97. Singo and Howard on Licences
  98. Singo and Howard on Gun Control
  99. Singo and Howard on Human Nature
  100. Singo and Howard on Voting
  101. Singo and Howard on
    Inherited Wealth
  102. Singo and Howard on Education
  103. Singo and Howard on Qualifications
  104. Ron Manners on the Workers Party
  105. Singo and Howard Hate Politicians
  106. Undeserved handouts make Australia the lucky country
  107. A happy story about Aborigines
  108. John Singleton on Political Advertising
  109. Richard Hall, Mike Stanton and Judith James on the Workers Party
  110. Singo Incites Civil Disobedience
  111. How John Singleton Would Make Tony Abbott Prime Minister
  112. The Discipline of Necessity
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