Excerpts from John SingletonAdvertising News, 28 April 1972, pp. 4, 19.

At last the idiots have had their way. Cigarette packs are going to be plastered with warnings about the dreaded weed being poorly for your health. …

Yes, the poor dumb consumerists have missed the point yet again. The only good thing about smoking is its evil connotations. And anything that serves to increase the evil is good. Warnings are in fact dangerous to the health of the anti-smoking campaign. In the first twelve months after the same thing happened in the United States last year, Marlboro, the most masculine evil brand, jumped its sales 17 per cent. And the same thing will happen here in gum-tree Marlboro Country.

In other words, the move won’t hurt the cigarette industry one bit. It will just mean a new set of rules, common to all, within which competition will still be allowed. For a while at least. And cigarettes are, after all, not really that important in the total scheme of things.

But the democratic principle is at point, and worse, the democratic principle is being endangered.

Government, under the guise of consumerism, is about to embark on a senseless and inevitably disastrous rampage against advertising in the name of good.

Government has no such rights. It is the right of government to protect majority from the minority. And as such government has the right to protect us from the pollution of selfish industry. But no government has the right to protect man from himself, from his own self-pollution.

  1. Because it is an infringement of human rights.
  2. Because it can never work and is therefore a waste of money belonging to the very people the government seeks to protect.
  3. Because it sets one lot of men up as God-like judges of what is right and wrong for you and me.

I want no part of it, and if you have any balls at all, you shouldn’t want any part of it either.

But what will you do about it? Nothing. What will your company do about it? Nothing. What will your agency do? Nothing.

We will bow down and be spat on and told that we are muck-rakers and liars and con-men and we will turn the other cheek and cop the 17.65 commissions and run for our lives. But not for long. Because this is exactly what has happened in the United States right now, and as we continue to slavishly follow the US trends we can bet the same thing will happen here. Last year, Ad Daily reports, 42 per cent of all 4A’s agencies in the US did dough.

And if you don’t care what people do to you; if you don’t care that your good name is being vilified; if you don’t care how many freedoms you are robbed of, at least think of this: 42 per cent of all 4A’s agencies in the United States last year lost money because this industry is literally dying and will inevitably die unless we do something about it. Now.

Let’s look at the gutless, spineless, shameless attributes of the industry spokesmen in the United States, and let’s think how our leaders will compare under the same onslaught … And agencies … are all, publicly at least, marching hand-in-hand with consumerism. Because they believe it is right and good? Or because they are scared stiff of it and want to run away from it like a bad dream that will go away one day?

Here in Australia the situation can, and I believe will, also reach the same appalling depths. We have already seen Bill Farnsworth work to the old dictum of “if you can’t lick ‘em, join ‘em.” And we have seen him actually fêted by our industry; even applauded. And we have seen all sorts of power communication media pay preliminary homage to Ralph Nader who lobs here soon to further his once-proud and now very dubious cause.

Certainly advertising has wrong which need to be righted. Certainly there selling practices which need to be righted. Certainly there is some small segment of consumers who need some sort of “cooling-off” protection against pressure door-to-door selling.

But as always, as now, as tomorrow, the best protection will always come from the consumer herself. No one will ever stop people who wish to do wrong from doing wrong. Prohibition has been tried and found wanting. But what the consumerists are foisting upon the cigarette industry today is only the beginning of a new kind of prohibition which will prove equally pointless and equally riddled with corruption.

We must face up the fact that advertising men, like salesmen, will never be regarded by the general public with the same respect or admiration as the local doctor, chemist, or bank manager. The fact is that the consumer loves to buy but hates to admit that she has been sold. But this does not mean that the selling function is evil. It just means that human nature is what it is, has been, and always will be.

I just hope our industry here in Australia states its case more purposefully and intelligently than it has in the United States or I do not believe that selling/advertising as we know it will survive our generation.

I happen to think the selling industry is something worth fighting for. I think it is an essential ingredient of the democratic function.

(in order of appearance on Economics.org.au)
  1. Governments Consume Wealth — They Don't Create It
  2. Singo and Howard Propose Privatising Bondi Beach
  3. Singo and Howard Speak Out Against the Crackpot Realism of the CIS and IPA
  4. Singo and Howard on Compromise
  5. Singo and Howard on Monopolies
  6. Singo and Howard Support Sydney Harbour Bridge Restructure
  7. Singo and Howard on Striking at the Root, and the Failure of Howard, the CIS and the IPA
  8. Singo and Howard Explain Why Australia is Not a Capitalist Country
  9. Singo and Howard Call Democracy Tyrannical
  10. Singo and Howard on Drugs!
  11. Simpleton sells his poll philosophy
  12. Singo and Howard Decry Australia Day
  13. Singo and Howard Endorse the Workers Party
  14. Singo and Howard Oppose the Liberal Party
  15. Singo and Howard Admit that Liberals Advocate and Commit Crime
  16. Up the Workers! Bob Howard's 1979 Workers Party Reflection in Playboy
  17. John Whiting's Inaugural Workers Party Presidential Address
  18. John Singleton and Bob Howard 1975 Monday Conference TV Interview on the Workers Party
  19. Singo and Howard on Aborigines
  20. Singo and Howard on Conservatism
  21. Singo and Howard on the Labor Party
  22. Singo, Howard and Hancock Want to Secede
  23. John Singleton changes his name
  24. Lang Hancock's Foreword to Rip Van Australia
  25. New party will not tolerate bludgers: Radical party against welfare state
  26. Singo and Howard introduce Rip Van Australia
  27. Singo and Howard on Knee-Jerks
  28. Singo and Howard on Tax Hunts (Lobbying)
  29. Singo and Howard on Rights
  30. Singo and Howard on Crime
  31. Singo and Howard on Justice
  32. Singo and Howard on Unemployment
  33. John Singleton on 1972's Cigarette Legislation
  34. Singo and Howard: Gambling Should Neither Be Illegal Nor Taxed
  35. Workers Party Platform
  36. Singo and Howard Join Forces to Dismantle Welfare State
  37. Singo and Howard on Business
  38. Singo and Howard on Discrimination
  39. Singo and Howard on the Greens
  40. Singo and Howard on Xenophobia
  41. Singo and Howard on Murdoch, Packer and Monopolistic Media
  42. Singo and Howard Explain that Pure Capitalism Solves Pollution
  43. Singo and Howard Defend Miners Against Government
  44. Singo and Howard on Bureaucracy
  45. Singo and Howard on Corporate Capitalism
  46. The last words of Charles Russell
  47. Ted Noffs' Preface to Rip Van Australia
  48. Right-wing anarchists revamping libertarian ideology
  49. Giving a chukka to the Workers Party
  50. Govt "villain" in eyes of new party
  51. "A beautiful time to be starting a new party": Rand fans believe in every man for himself
  52. Introducing the new Workers' Party
  53. Paul Rackemann 1980 Progress Party Election Speech
  54. Lang Hancock 1978 George Negus Interview
  55. Voices of frustration
  56. Policies of Workers Party
  57. Party Promises to Abolish Tax
  58. AAA Tow Truck Co.
  59. Singo and Howard on Context
  60. Singo and Howard Blame Roosevelt for Pearl Harbour
  61. Singo and Howard on Apathy
  62. Workers Party is "not just a funny flash in the pan"
  63. Singo and Howard on Decency
  64. John Singleton in 1971 on the 2010 Federal Election
  65. Matthew, Mark, Luke & John Pty. Ltd. Advertising Agents
  66. Viv Forbes Wins 1986 Adam Smith Award
  67. The writing of the Workers Party platform and the differences between the 1975 Australian and American libertarian movements
  68. Who's Who in the Workers Party
  69. Bob Howard interviewed by Merilyn Giesekam on the Workers Party
  70. A Farewell to Armchair Critics
  71. Sukrit Sabhlok interviews Mark Tier
  72. David Russell Leads 1975 Workers Party Queensland Senate Team
  73. David Russell Workers Party Policy Speech on Brisbane TV
  74. Bludgers need not apply
  75. New party formed "to slash controls"
  76. The Workers Party
  77. Malcolm Turnbull says "the Workers party is a force to be reckoned with"
  78. The great consumer protection trick
  79. The "Workers" speak out
  80. How the whores pretend to be nuns
  81. The Workers Party is a Political Party
  82. Shit State Subsidised Socialist Schooling Should Cease Says Singo
  83. My Journey to Anarchy:
    From political and economic agnostic to anarchocapitalist
  84. Workers Party Reunion Intro
  85. Singo and Howard on Freedom from Government and Other Criminals
  86. Singo and Howard on Young People
  87. Singo and Howard Expose how Government Healthcare Controls Legislate Doctors into Slavery
  88. Singo and Howard Engage with Homosexuality
  89. Singo and Howard Demand Repeal of Libel and Slander Laws
  90. Singo and Howard on Consumer Protection
  91. Singo and Howard on Consistency
  92. Workers Party is born as foe of government
  93. Political branch formed
  94. Government seen by new party as evil
  95. Singo and Howard on Non-Interference
  96. Singo and Howard on Women's Lib
  97. Singo and Howard on Licences
  98. Singo and Howard on Gun Control
  99. Singo and Howard on Human Nature
  100. Singo and Howard on Voting
  101. Singo and Howard on
    Inherited Wealth
  102. Singo and Howard on Education
  103. Singo and Howard on Qualifications
  104. Ron Manners on the Workers Party
  105. Singo and Howard Hate Politicians
  106. Undeserved handouts make Australia the lucky country
  107. A happy story about Aborigines
  108. John Singleton on Political Advertising
  109. Richard Hall, Mike Stanton and Judith James on the Workers Party
  110. Singo Incites Civil Disobedience
  111. How John Singleton Would Make Tony Abbott Prime Minister
  112. The Discipline of Necessity
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